Experience dual drying action in one innovator styler: Bleu’s Essential Air Dry/Blow Dry Creme.
Its ultra light and quick absorbing formula features a unique blend of reactive polymers that activate with either heat or cold. This allows for beautifully controlled air-drying or smooth, heat-protected blowouts. It has heat protection up to 450 degrees (F).
Users reported 79% reduction in breakage after a single application, according to Bleu.
“This creme is great for color-treated hair and highlights!” said Nick, HIP Senior Colourist. “It’s a perfect solution whether you’re on the go or have time for an intense blowout.”